What does ChatGPT say about your plumbing business?.
A customer with a leak no longer types 'plumber Ghent' into Google, they ask ChatGPT directly. Above, you can see what that conversation looks like, using a fictional plumbing business as the example. This page shows what it takes to show up in that answer yourself.
Scan your websiteWhat AI often misses about a plumbing business
Emergency service not recognisable
A customer with a leak at three in the morning wants to know if you can come now. If that's not clearly stated anywhere on your site, AI won't see you as an emergency option and points the customer to a plumber who does say so.
Coverage area left to guesswork
You also work in Merelbeke and Destelbergen, but it's not mentioned anywhere? AI can't tell if you cover that request, and picks a plumber who lists their towns instead.
Call-out fee nowhere to be found
Customers often ask AI what a call-out costs before they phone. Without a rate or price indication on your site, AI would rather mention a competitor who shows one.
Availability outside office hours unclear
Evening and weekend service is often what gets a plumber chosen. If nothing states you're reachable in the evening or at weekends, AI assumes, to be safe, that you're not.
What the scan looks at for a plumbing business
Name, address and hours a machine can read
The scan checks whether your business name, address and opening hours are presented so a machine can read them, not just in a photo of your sign or a hard-to-read PDF.
Google Business Profile matches your website
We compare your Google Business Profile with your website: do the phone number, address and hours match, including Sunday and emergency hours? Conflicting information makes AI unsure, and that costs you the customer.
Answers to a leak-emergency customer's questions
We check whether your site answers questions like 'can you come today?' or 'do you work Sundays?'. Without that answer, AI can't recommend you for that exact question.
Your coverage area, town by town
We look at whether your towns and region are stated explicitly, so AI knows you also work beyond your home base and suggests you for those local searches.
What your reviews and score tell AI
We look at what your reviews and score tell AI when someone searches for 'best plumber near me'. A strong score without clear surrounding text is often under-used.
What such a point looks like in your report
03Emergency service: site vs. Google profile
Why this is urgent
A customer calling at night about a leak won't find you as an emergency option.
What we found
Only your Google Business Profile mentions 24/7 availability, your website says nothing about it.
Where we looked: your homepage, contact page and Google Business Profile.
Every point: one page, in plain language, ready to forward.
Frequently asked questions
Customers leave good reviews about my repairs — why doesn't ChatGPT find my plumbing business?
Reviews help, but AI also needs to pull what you do, where you work and when you're reachable from your site and profile. Without that basis, even a great review often goes unnoticed.
I mostly work on word of mouth — do I really need this?
More and more people type their emergency straight into ChatGPT instead of calling someone they already know. If you're not in those answers, you're missing exactly the customer who doesn't know you yet.
What does the plumbing scan cost, and what do I get for it?
The scan costs a one-off €39 and gives you a full report on what AI finds about your business and what you can improve yourself. We don't change anything on your site — you or your web builder do that.
I don't have a website, just a Facebook page. Can I still be scanned?
The scan works best with a website, since that's what AI systems look at most. If you only have a Facebook page, we'll flag that straight away as your first point to fix.
Does BizBuz change my site or profile itself?
No. The scan measures and explains what can be improved, but doesn't change anything automatically. You or your web builder make the changes yourself.
Become the business AI recommends
Full AI scan
€39
One-off. No subscription.
You only pay after the free profile check.
Start your scan.
Learn more: What we check, and why · See the full AI Radar