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The AI Radar.

What ChatGPT, Perplexity, Claude and Google reward changes constantly. The AI Radar tracks the official sources and the best industry publications, and adapts our scan as soon as the rules shift — with proof attached. That way you know your report follows today's rules, not last year's.

signals picked up

45/45

quotes verified

sources tracked

9 July 2026

latest sweep

How the radar works

Every claim on this page travelled the same road:

01
Track the sources
We follow the official documentation of Google, OpenAI, Perplexity, Anthropic and Bing, plus the best industry sources such as Semrush, Ahrefs, Search Engine Land and Search Engine Journal.
02
Literal quote required
A signal only counts if it comes with a literal quote from the source — no summaries, no interpretations, no rumours.
03
Independently verified
Each quote is then re-fetched independently from the source and compared word for word. If it doesn't match exactly, it doesn't get in.

Only then do we decide: adapt the scan, note a confirmation, keep watching — or deliberately set it aside.

Checks adjusted

The world shifted, so our scan shifted with it. This is what we changed recently.

15 June 2026Source: Google Search Central
Google confirms: an llms.txt file has no effect at all on your visibility or ranking in Google.
“these files aren't needed for Google Search (and won't negatively or positively impact your visibility or rankings)”
Literal quote — Google Search Central
What we did with it: We rewrote our llms.txt advice: it no longer counts toward your score; we still mention it as an optional tip.
8 May 2026Source: Google Search Central
Since May 7, Google no longer shows FAQ blocks in search results. But Q&A on your site remains valuable: AI assistants pull their answers from it.
“This feature will no longer appear in Google Search starting May 7, 2026.”
Literal quote — Google Search Central
What we did with it: We reframed our FAQ advice: no longer 'for the Google block', but as machine-readable Q&A that AI assistants quote from.

New check

Three AI platforms independently say the same thing: block their search crawlers and you don't exist in their answers. So the scan now checks this.

continuously validSource: OpenAI — crawlerdocumentatie
If you block ChatGPT's search crawler, you disappear from ChatGPT's search answers.
“Sites that are opted out of OAI-SearchBot will not be shown in ChatGPT search answers, though can still appear as navigational links.”
Literal quote — OpenAI — crawlerdocumentatie
What we did with it: New check added: we now verify that your site doesn't accidentally shut out the AI search crawlers of ChatGPT, Perplexity and Claude.
continuously validSource: Anthropic — crawlerdocumentatie
Claude warns as well: blocking its search crawler makes your site less visible in Claude search results.
“Disabling Claude-SearchBot on your site prevents our system from indexing your content for search optimization, which may reduce your site's visibility and accuracy in user search results.”
Literal quote — Anthropic — crawlerdocumentatie
What we did with it: Part of the same new check: three AI platforms independently say the same thing.
continuously validSource: Perplexity — crawlerdocumentatie
Perplexity's search crawler needs access to show your site in Perplexity results — it is not used to train AI models.
“PerplexityBot is designed to surface and link websites in search results on Perplexity. It is not used to crawl content for AI foundation models.”
Literal quote — Perplexity — crawlerdocumentatie
What we did with it: Part of the same new check.
continuously validSource: OpenAI — crawlerdocumentatie
Search visibility and AI training are separate: you can allow the search crawler while refusing to let your content train AI models.
“a webmaster can allow OAI-SearchBot in order to appear in search results while disallowing GPTBot to indicate that crawled content should not be used for training OpenAI's generative AI foundation models”
Literal quote — OpenAI — crawlerdocumentatie
What we did with it: That's why our check only penalizes blocking search crawlers. Blocking training crawlers is your right — we don't judge that.
4 June 2026Source: Semrush
Fix AI-crawler access first, then work on content: AI can't cite pages it can't reach.
“A low score usually means your robots.txt or meta tags are blocking ChatGPT-User, OAI-SearchBot, or Google-Extended. Fix crawler access before content work. Because AI systems can't cite pages they can't reach.”
Literal quote — Semrush
What we did with it: Independent confirmation of the new check by a major SEO player.

Confirms our approach

Recent publications that back up what the scan already checks.

29 June 2026Source: Google — AI-optimalisatiegids
Google itself: you don't need special AI files or tricks to appear in Google and its AI answers.
“You don't need to create new machine readable files, AI text files, markup, or Markdown to appear in Google Search (including its generative AI capabilities), as Google Search itself doesn't use them.”
Literal quote — Google — AI-optimalisatiegids
What we did with it: Confirms our course: no hype tactics in the scan, only what demonstrably works.
16 June 2026Source: Semrush
An FAQ with your customers' real questions is one of the biggest sources of AI answers.
“Add an FAQ section that addresses the questions buyers actually ask, because FAQs are a major source of agent answers in this category and close wording matches how people phrase their queries”
Literal quote — Semrush
What we did with it: Confirms our FAQ checks and the reframed advice.
20 January 2026Source: Ahrefs
Many AI crawlers can't read business data if it only reaches the page via JavaScript — a hidden problem on many modern sites.
“many AI crawlers can’t access schema data if it’s client-side rendered (e.g. via Javascript)—even though many sites rely on this setup.”
Literal quote — Ahrefs
What we did with it: Confirms our check that also looks at your site without JavaScript — the way AI crawlers do.
28 August 2025Source: Ahrefs
Fast, light, clearly structured sites are the easiest for AI engines to read and cite.
“Sites that load quickly, avoid heavy JavaScript reliance, and maintain a logical internal structure make it easier for AI engines to parse information.”
Literal quote — Ahrefs
What we did with it: Confirms our checks on load time and page structure.
29 June 2026Source: Google — AI-optimalisatiegids
Clear headings and logical sections make your page navigable — for people and for AI.
“People generally appreciate it when web pages are organized by paragraphs and sections, along with headings that provide a clear structure to navigate content.”
Literal quote — Google — AI-optimalisatiegids
What we did with it: Confirms our heading-structure checks.

On the radar

Developments we track before acting on them. Numbers that matter.

30 June 2026Source: Search Engine Journal
For local questions, ChatGPT shows only two businesses. You're in the top 2, or you don't exist.
“Ask for the best coffee near you, and ChatGPT returns two places, not a top 10. For local, you’re in the top 2, or you aren’t there.”
Literal quote — Search Engine Journal
What we did with it: On the radar: we track how AI assistants select local businesses.
19 May 2026Source: Search Engine Land
63% of nearly 400 million AI citations point to listicles ('best X in Y'). Being in those lists is gold.
“Of the roughly 25,000 unique URLs we reviewed, half were listicles. Across nearly 400 million citations from all models, 63% pointed to listicles.”
Literal quote — Search Engine Land
What we did with it: On the radar: possibly future advice on presence in local list articles.
10 June 2026Source: Search Engine Land
16% of all AI prompts are location-based: 'near me' searching has migrated from Google to AI assistants.
“16% of prompts are explicitly location-based. The “near me” query pattern has successfully migrated from Google to LLMs.”
Literal quote — Search Engine Land
What we did with it: On the radar: underlines why local AI findability matters now.
6 April 2026Source: Search Engine Land
Not Google but Bing largely determines which brands ChatGPT mentions. Ignore Bing and you miss ChatGPT.
“You can dominate query fanouts on Google SERPs and still underperform in ChatGPT brand mentions.”
Literal quote — Search Engine Land
What we did with it: Confirms why our scan also checks your Bing presence.

Deliberately not adopted

Not every hype becomes a check. What we set aside — and why — belongs here too.

29 June 2026Source: Google — AI-optimalisatiegids
Brand mentions across the web are said to be THE big AI factor — but Google warns that inauthentic mentions don't help.
“seeking inauthentic "mentions" across the web isn't as helpful as it might seem.”
Literal quote — Google — AI-optimalisatiegids
What we did with it: Deliberately no 'count your mentions' check: mention authenticity can't be measured from a site scan, and inflating them artificially doesn't help.
29 June 2026Source: Google — AI-optimalisatiegids
Google adds nuance: structured data isn't required for AI search — but remains useful for regular results and helps machines recognize facts.
“Structured data isn't required for generative AI search, and there's no special schema.org markup you need to add. However, it's a good idea to continue using it as part of your overall SEO strategy, as it helps with being eligible for rich results on Google Search.”
Literal quote — Google — AI-optimalisatiegids
What we did with it: Noted, nothing changed hastily: other sources show structured data does help AI recognize business facts. We'll review the weighting deliberately, not reactively.
15 May 2026Source: Google Search Central
Google's spam policies also apply to AI answers in search results.
“the spam policies apply to all of Google Search, including generative AI responses”
Literal quote — Google Search Central
What we did with it: No separate check needed: this simply confirms that tricks don't pay off in the AI era either.

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