What we check, and why

BizBuz runs 120+ checks, grouped into 9 pillars. Here is each pillar in plain language.

1. 01

   Structural readability

   Can an AI even read your page? We look at HTML structure, headings, semantic tags.

2. 02

   Entity identity

   Does AI know who you are? Name, address, sector — unambiguous and consistent.

3. 03

   Content answerability

   Do your texts answer the real questions customers ask?

4. 04

   Source authority

   Do others link to you? Citations, mentions, industry sources.

5. 05

   Factual specificity

   Real numbers, prices, examples — not just marketing talk.

6. 06

   Consistency

   Does your info match everywhere? Site, Google, social, directories.

7. 07

   AI visibility

   What do ChatGPT, Gemini, Perplexity and Claude say about you today?

8. 08

   Web reputation

   Reviews, mentions, sentiment across public sources.

9. 09

   Agent readability

   Can AI agents understand and recommend your offering?

Transparency is a deliberate choice — you always see what we measure.