What Does ChatGPT Say About Your B&B?.
A guest types 'a nice B&B in the Ardennes for a weekend for two' into ChatGPT — and that question decides whether you show up or not. This page shows what AI systems do and don't know about your B&B, using a real example.
Scan your websiteWhat AI often misses about a B&B
Amenities only live in photos
Dog welcome, sauna, homemade breakfast — this often sits only in a photo caption. AI systems can't read photos, so the guest travelling with a dog never finds you.
Location stays vague
'In the Ardennes' tells a machine very little. Without the village name, a nearby hiking trail or the distance to the Semois, AI can't recommend you to someone searching that specific area.
The owner's languages aren't mentioned
Do you speak French, English or German with guests? If that's nowhere on the site, AI doesn't know whether a foreign tourist can book with you — and sends them to a B&B that does say so.
Who it's for isn't spelled out
Couple, cyclist, or family with kids — without that word somewhere in your text, AI doesn't know who your rooms suit and skips you for that specific question.
What the scan looks at for a B&B
Name, address and hours a machine can read
If your address and opening hours only sit inside an image, a machine can't read them. We check whether they're also there as plain text on your site.
Your Google profile matches your website
Different hours on Google than on your site? AI isn't sure which is right, and out of caution, sometimes leaves you out altogether.
Your text answers guests' real questions
'Is there parking?' 'Can I bring my dog?' 'Is there a sauna?' — we check whether these get a clear answer somewhere, not just in a photo gallery.
Your region is clearly stated
We check whether your site says which village and area you're in, so AI can suggest you to someone planning a weekend there.
Your reviews and score are findable
We look at what your score and reviews tell AI, and whether that matches what your own site claims.
What such a point looks like in your report
03Dog welcome: only mentioned in a photo
Why this is urgent
Someone searching for a dog-friendly B&B in the Ardennes won't find you if it's nowhere in your text.
What we found
'Dog welcome' only appears in a photo, not in the text on your site.
Where we looked: the text on your amenities page and the captions on your photos.
Every point: one page, in plain language, ready to forward.
Frequently asked questions
My guests leave five-star reviews — why doesn't ChatGPT ever mention my B&B?
Reviews matter, but AI first needs to understand who you are and where you're located from your text. Without that written clearly, even a great score isn't enough to get you mentioned in an answer.
My B&B is on Google Maps — isn't that enough?
Google Maps helps, but AI also checks what your website says. If the two don't match — hours, address — AI stays cautious and mentions you less often.
Do I need to rebuild my whole site after this scan?
No. The scan points out what's missing or doesn't match, and explains why it matters — you or your web builder can then make the fix.
I speak French and English with guests — should that be on the site?
Yes, if it's nowhere in writing, AI can't guess it. An English-speaking tourist looking for a B&B where English is spoken will pass you by.
What does the B&B scan cost, and what do I actually get?
The scan costs €39 and shows you, with a real example, what AI sees — or doesn't see — about your B&B, with a clear explanation for each point.
Does this also work for Airbnb bookings, or only direct ones?
The scan looks at your website and Google profile, regardless of how guests book afterwards. If AI finds you, it can recommend you just as easily for a direct booking as for Airbnb.
Become the business AI recommends
Full AI scan
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Learn more: What we check, and why · See the full AI Radar