Brand toolkit
Files you can order straight from a printer. Everything is at the right size, with bleed, and with the texts as they should be printed.
Logo and colours
Use the logo as it is. The bee block and the wordmark belong together, but may be used separately where space is tight.
- Don't change the colours. Orange is #E0641E, the ink is #1D2433, the bee's yellow is #F2B63C.
- Keep clear space around it of at least the height of the bee block.
- Don't put the logo on a busy photo or on an orange field.
- Don't distort, tilt or gradient it, and don't add a shadow.
Download
Business card, bilingual
Five designs, one message. French on the dark side, Dutch on the light one; each side carries the full story plus your details, since whoever reads the French side never sees the other. They differ not in what they say but in how loudly they say it — pick by who you hand it to, not by which looks best.
The line
ligneSober: the sentence and nothing else. Works anywhere, stands out nowhere.
Three names
listeThe blank third line does the work. The sharpest of the five.
The ticket
ticketFeels like something of value rather than an ad. Less likely to be binned.
The question mark
questionSolid orange. The only one that stands out among other cards on a counter.
The receipt
recuSpeaks to hospitality and retail. The « lost customers » line does the work.
Specifications
- Size
- 85 × 55 mm
- With bleed
- 91 × 61 mm (3 mm all round)
- Sides
- Front/back, a different language per side
- Colour
- CMYK — orange #E0641E, ink #1D2433, cream #FDF3E7
- Paper
- 350 gsm matt, recommended
- Type
- Fraunces (the sentence) and Inter (the rest)
- Run
- 100 to 250 to start with
How to order
- 1
Click « Open print sheet » below. A page opens with both sides at actual size.
- 2
Print with Ctrl+P (or Cmd+P) and choose « Save as PDF ». Set margins to zero and switch off headers and footers.
- 3
Upload the two pages to your printer as front and back. Pick 85 × 55 mm and mention that bleed is included.
This PDF is print-ready: 91 × 61 mm including 3 mm bleed, with crop marks, and all text is converted to outlines. That last part matters because a browser embeds fonts as « Type 3 », which printers reject with a « fonts not embedded » message. These files contain no fonts at all, only vector paths.
To change something yourself, use the button next to it: it opens the sheet in the browser where you can « save as PDF ». Note that a PDF made that way does contain fonts and may be rejected by some printers.
Camper van magnet sign, 90 × 60 cm
Two versions in different colours: French on ink, Dutch on orange. You can see from a distance which one is mounted, and someone who passes you twice still recognises the same business. Four things on it and no fifth: the question, the address, what we do, and the QR.
- Size
- 60 × 40 cm or 90 × 60 cm, 1:1 in the file
- Material
- Magnetic film ≥ 0.8 mm, matt laminated
- Why matt
- Gloss mirrors headlights — then nothing is readable
- Address
- 165 mm tall, with air between the letters
- QR
- 205 mm, 25 mm from the corner
- Margin
- 50 mm all round, because a magnet sign shifts
The sheet shows the sign scaled down; printing removes that scaling automatically. Choose « Save as PDF » rather than a physical printer — no printer knows this size.
Typeface test
ArdenNest picked Lora for its legibility. That comparison belongs at the size that matters, so all three sit side by side here — Inter included, because the real question at distance is serif versus sans, not Fraunces versus Lora.
What you see: Lora has more open shapes and a more even weight than Fraunces, which makes it calmer at a distance — exactly why ArdenNest chose it. Fraunces has more character but thinner hairlines, and those are the first thing to disappear on a sign in the rain. Inter wins on pure legibility and loses on recognition: it looks like every other sign. My advice is Lora for the sign and Fraunces for the site and the card — they may differ, because nobody sees them side by side.
Why that sentence
The front names what someone is missing, the back says what to do about it. That's the whole design: no product story, one sentence that sticks and a number to call. « In the top 3 » was chosen over « being found » — an assistant gives two or three names, and that's where it's decided.